Rynok Meditsinskikh Uslug

Posledstviya perekhoda ekonomiki Rossii ot komandno-administrativnoy k rynochnoy, otrazilis' na vsekh otraslyakh narodnogo khozyaystva, v t.ch. i na zdravookhranenii., Odnako, dazhe v usloviyakh rynochnykh otnosheniy meditsinskaya pomoshch' prizvana obespechit' realizatsiyu vazhneyshego sotsial'nogo prioriteta - sokhranenie i uluchshenie zdorov'ya grazhdan, okazanie im vysokokvalifitsirovannykh lechebnykh, ozdorovitel'nykh i pro-filakticheskikh uslug. V Rossii meditsinskie uslugi okazyvayut organizatsii razlichnykh form sobstvennosti. Vse oni priobretayut neobkhodimye im resursy u nezavisimykh proizvoditeley i prodayut produkt svoego truda po rynochnym i reguliruemym tsenam, t.e. sushchestvuyut na rynke. Rabota na meditsinskom rynke, v usloviyakh konkurentsii, trebuet ot rukovoditelya uchrezhdeniya zdravookhraneniya uglublennykh znaniy po funktsionirovaniyu rynka meditsinskikh uslug, a takzhe primeneniya deystvennykh metodov upravleniya v usloviyakh rynochnoy ekonomiki. V nashey monografii rassmotreny nekotorye momenty funktsionirovaniya rynka meditsinskikh uslug, a takzhe ryad aspektov marketinga, primenitel'no k zdravookhraneniyu. Dany nekotorye prakticheskie rekomendatsii, kotorye mogut byt' polezny shirokomu krugu spetsialistov, zanimayushchikhsya voprosami marketinga.