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This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.
- Format: Pocket/Paperback
- ISBN: 9783658470692
- Språk: Engelska
- Antal sidor: 453
- Utgivningsdatum: 2025-09-30
- Förlag: Springer