bokomslag Retail Marketing Management
Samhälle & debatt

Retail Marketing Management

Dhruv Grewal



Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 199:-

Andra format:

  • 200 sidor
  • 2018

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

  • Författare: Dhruv Grewal
  • Format: Pocket/Paperback
  • ISBN: 9781526446855
  • Språk: Engelska
  • Antal sidor: 200
  • Utgivningsdatum: 2018-12-28
  • Förlag: SAGE Publications Ltd