bokomslag Researching Audiences: A Practical Guide to Methods in Media Audience Analysis
Samhälle & debatt

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis

Kim Schroder Kristen Drotner St Kline

Häftad

549:- (429:-)

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-15 arbetsdagar

Fri frakt för medlemmar vid köp för minst 149:-

  • 256 sidor
  • 2003
  • Serie: Arnold Publication
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.
  • Författare: Kim Schroder, Kristen Drotner, St Kline
  • Format: Häftad
  • ISBN: 9780340762745
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2003-06-27
  • Del i serien: Arnold Publication
  • Förlag: Bloomsbury Publishing Ltd