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Is PR morality absolute or relative? Absolutists or universalists argue that there are constants in most fundamental human values and there are basic concepts of good and evil that transcend all boundaries; while relativists believe that there are no universally valid moral principles. This book attempts to answer the above mentioned controversial question. It reflects the results of a cross-national study in an attempt to contribute to both theory and practice of PR ethics.
- Format: Pocket/Paperback
- ISBN: 9783844334999
- Språk: Engelska
- Antal sidor: 112
- Utgivningsdatum: 2011-06-14
- Förlag: LAP Lambert Academic Publishing