Public Diplomacy

Public Diplomacy is a new born concept; it was coined in 1965 by Edmund Gullion, Beyond traditional diplomacy, public diplomacy is the way governments cultivate, inform and influence foreign opinions in support of foreign policy's goals. It is all about people, nowadays foreign policy emphasizes on people and tactical approaches that strengthen relationship between governments and global audience. The Arab Gulf Public Diplomacy is at work; many gulf countries seek to promote their image through understanding, informing and influencing foreign audiences. They share the same history and culture, the same resources but not the same image. Kuwait, Dubai and Qatar fight to be the leader in the region to be powerful and to compete to be the best, and the ultimate ally of the West. They are trying to seduce the whole world to believe in their relevant roles. Huge efforts are done to shape international opinions, the three countries show a given image and each one undertakes Public Diplomacy's programs to increase its prominence and to gain the esteem and recognition as an advocate global actor.