Del i serien Cambridge Studies in Comparative Politics

Political Branding in Cities

The Decline of Machine Politics in Bogotá, Naples, and Chicago

Inbunden, Engelska, 2009

AvEleonora Pasotti

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Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia, and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.

Produktinformation

Utgivningsdatum2009-10-26
Mått152 x 229 x 21 mm
Vikt620 g
FormatInbunden
SpråkEngelska
SerieCambridge Studies in Comparative Politics
Antal sidor304
FörlagCambridge University Press
ISBN9780521762052

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Eleonora Pasotti is currently Assistant Professor of Politics at the University of California, Santa Cruz. She holds a B.Sc. in economics and a master's degree in philosophy of the social sciences from the London School of Economics and Political Science, and a Ph.D. in political science from Columbia University, New York. Her research explores the dynamics of preference formation, explored through an analysis of the transformation of patronage politics.

'In Political Branding in Cities, Eleonora Pasotti gracefully lifts the veil of standard social scientific analysis, and exposes the profound shifts occurring in municipal politics across different regions of the world. From Bogotá to Chicago and Naples, fiscal retrenchment, direct elections, and low party discipline have led to the decline of patronage politics. With notable analytical aplomb, Pasotti also traces the increasing salience of political brands, and lays out the logic of branding. She masterfully demonstrates how branding redefines the relationship between urban political leaders and citizenries; and more broadly, how branding reconfigures the dynamics that connect the formation of civic identities, the mobilization of public opinion, voter behavior, and institutional change. Serious students of public affairs stand to profit greatly from this original and illuminating book.' Consuelo Cruz, Tufts University, Massachusetts