bokomslag Platform Revolution
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  • 352 sidor
  • 2017
Facebook, PayPal, Alibaba, Uberthese companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
  • Författare: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
  • Format: Pocket
  • ISBN: 9780393354355
  • Språk: Engelska
  • Antal sidor: 352
  • Utgivningsdatum: 2017-10-10
  • Förlag: WW Norton & Co