Philippine Cinema and the Cultural Economy of Distribution

This book explores the complex interplay of culture and economics in the context ofPhilippine cinema. It delves into the tension, interaction, and shifting movementsbetween mainstream and independent filmmaking, examines the film distribution andexhibition systems, and investigates how existing business practices affect thesustainability of the independent sector. This book addresses the lack or absence of Asian representation in filmdistribution literature by supplying the much-needed Asian context and casestudy. Italso advances the discourse of film distributioneconomy by expounding on the formal and semi-formal film distributionpractices in a developing Asian country like the Philippines, where the thrivingpiracy culture is considered as 'normal,' and which is commonly depicted and discussed in existing literature. As such, this will be the first book that looks into the specifics of the Philippine film distribution and exhibition system and provides a historical grounding of its practices.