Personal Business

Achieve personally, thrive professionally: revolutionary thought leadership on how your personal and professional lives affect each other and how to seize control of both through a simple approach.

Pioneering a ground-breaking ideology, Personal Business: Using the ASA Way to Build an Inspired, Purposeful Team debunks the long-standing, widespread expectations of attaining work-life balance. Here, Shuaib Ahmed, a legal defense attorney prominently recognized in his industry, proves not only that this balance doesnt exist but that as humans, its impractical to keep the impacts of one part of your life isolated from affecting the other.

Sharing his own experiences and personal journey, Shuaib proves, chapter by chapter, that our personal and professional lives cannot and should not be divided into two separate components the way society has long implored us to do. Rather he demonstrates through his own life and real-world examples how personal and professional energy and achievements feed off each other, impacting the other in ways that stretch beyond what we, as a society, fully acknowledge. In this book, he takes his thought-leadership a step further to offer a tried and tested process to conquer both parts of our lives with confidence so that success and fulfillment in one leads to promising results in the other.