Performance of Coffee Farmers Marketing Cooperatives

Cooperative members' expectations about the types and quality of services that should be offered and their criteria for performance of services have a major impact on the level of satisfaction or dissatisfaction felt. Members' satisfaction on the benefits obtained by establishing cooperatives should be evaluated by the level of the deviation of service expectation from perceived service performance. Thus, cooperatives' performance should be continuously checked against the level of members' satisfaction. This book therefore, depicts a clear picture on the performance of primary coffee marketing cooperatives and there by to identify factors that impede members' satisfaction, and to evaluate the performance of coffee marketing cooperatives in the study area.