Open-Ended Logic

Someone who plans on accomplishing something great, making a dent in the world. Or maybe you at least want to be. Let me take you on a journey through what it means to be regarded as both a true dreamer and an excellent executor. Someone who is uncomfortable with comfortability. Someone who believes they can and will change the world. What if I told you, it all started with three simple words?

Vision, Mission, and Values.

Regardless of the size of the organization, department, or team, Vision, Mission, and Values are the necessary core. While Values are vital to the organization's central nervous system (dictating our principles), Mission is the daily, weekly, monthly guide that builds our stairsteps to the kingdom in the cloud we call Vision. The vision that maybe only you see - not your competitors, not your consumers, and maybe not even your own circle. But they will, soon. And we're going to get to that finish line with blood, sweat, and, of course, lots of exhausted tears. But this Vision is the narrator of your story, and your prologue is titled, "GO GET IT."

Open-Ended Logic is a roadmap of unique stories from brands who have either stood the test of time or have not. Some of these brands are still moving forward with amazing speed and agility today, as they have built foundations that allow them to experience unforeseen visions.

These brands have created systems to tackle the largest of ideas and see their visions to fruition. They've amassed teams to drive their missions.

They've lived with core value systems that kept them on the sacred path of long-term profitable growth rather than wavering through deceitful turns that had potential to profit sooner, but not without forgoing their principles. They chose paths that were in line with their Vision, Mission, and Values. They did this through magnificent structures, cultivating environments that people want to be part of. These critical things go unnoticed, but somehow exist in plain sight, moving systematically. They're the ant network under our very feet - moving, building, and creating. This is the world of Open-Ended Logic.