Navigating Digital Transformation and Leading Change

Innovative technologies pose challenges to traditional business models. Therefore, understanding and adapting to digital transformation is essential to succeeding and surviving today. This book discusses multiple aspects of the transformation journey such as customer-centricity that results in enhanced user experience as well as the cultural shifts required to embrace change and leverage technology for growth. Author Kamala Manju Kesavanhighlights the critical need for strategic vision from the leadership team. Organizations must have leaders who can utilize the latest digital technologies to drive meaningful change. Through case studies and careful analyses, you'll explore the challenges and opportunities present in this digital transformation journey. At its core, the book focuses on the importance of agility, adaptability, and rapid responsiveness to today's volatile demands. It demonstrates how leaders must foster a corporate culture of innovation and experimentation, motivating employees to learn new skills as part of their continuing professional development. As the world grapples with geopolitical uncertainty and varied levels of digital transformation between countries, this book offers invaluable insights, serving as a practical guide for leaders navigating the complexities of this paradigm shift. Navigating Digital Transformation equips leaders with the tools and strategies needed to thrive in an increasingly digital world. What You Will Learn Practical approaches for aligning technology with business objectives and customer needs. Techniques for fostering a culture of agility, adaptability, and continuous improvement. Insights into overcoming common challenges and barriers to digital transformation. Prioritize and implement digital initiatives that deliver tangible value and ROI. The importance of leadership, communication, and collaboration in driving organizational change. Who This Book Is For Business Leaders and Senior Executives: C-suite and other executives responsible for strategic decision-making; Managers, Middle-managers and team leaders, Product leaders: Product managers, Digital Strategists and Innovators, Entrepreneurs and Start-up Founders, Consultants and Advisors, Students and Academics