"A rambunctious exploration, as over-the-top as its subject matter." - Elijah Wald, author of Narcocorrido: A Journey into the Music of Drugs, Guns, and Guerrillas "Rashotte is a critic ahead of his time - that Canada should spawn a talent so wickedly in tune with the Mexican dasein is a feat to take note of. What sets Rashotte apart is his grasp of comparative cultural processes - the knotty matrix within which cinema itself evolves. His engaging, inviting, funny, and smart readings of the narco-ninema oeuvre are pleasantly free of overbearing theoretical self-righteousness that dooms other books to remainder hell. This is a comprehensive and readable volume that fuses scholarship with film review with memoir in a new matrix that is a delight to read and a compelling tome to learn from." - William A. Nericcio, Director, Master of Arts in Liberal Arts and Sciences, San Diego State University, USA