Modern Construction Firm

This is a description and analysis of the behaviour of large UK construction firms in the determination and implementation of their strategy. The book covers, in addition to the selection of objectives and the methods for their achievement, policies on growth and diversification, finance, marketing and bidding, international operations, management, labour and subcontracting. Throughout the book the relationship between the theory and the actual behaviour of firms is examined. The final chapter concludes with a discussion of the means to bridge the gaps which are found to exist between theory and practice. A companion volume by the same authors is also available - "The Management of Construction Firms: Aspects of Theory"