Modelirovanie V Zhurnalistike

V posobii rassmatrivayutsya voprosy marketinga i menedzhmenta v zhurnalistike na primere modelirovaniya redaktsionnoy deyatel'nosti v gazete. Prednaznacheno dlya studentov i aspirantov otdeleniy i fakul'tetov zhurnalistiki, dlya prepodavateley vuzovskikh distsiplin, svyazannykh s ekonomikoy SMI, organizatsiey raboty redaktsii po spetsial'nosti (napravleniyu) Zhurnalistika v ramkakh spetsializatsii (profilizatsii) Periodicheskaya pechat', a takzhe dlya redaktorov i rabotnikov sekretariatov redaktsiy periodicheskikh izdaniy.