Mobile Advertising

Advertising is defined as "a non-personal communication in the structure of information, usually paid for and generally persuasive in nature about products, services or ideas by acknowledged sponsors through an assortment of media" (Bovee & Arens, 2008). There are many forms of advertising such as TV, radio, newspaper, social network sites (SNS). Mobile-advertising is one of them. Mobile advertising is defined as "the communication of products or services to mobile device and Smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements such mobile web banner (Le & Nguyen, 2014).