Master the Basics

“The book flawlessly delivers the principles and practicality that will set you up for an inevitably successful life in business. Many of the processes, practices, tools and systems that Dean presents are not only top of the range, but also easy to use and … honestly … took me years of being in business before I had come across them. To be taught how to utilise these with such grace and simplicity will truly give you the structure, clarity and surety required for you to excel.” ~ Louis Howell, Founder of Exponential Marketing

Are you putting in a lot of time and effort into your business and not seeing the results you are looking for?

Are you passionate about what you do but need support, assistance and guidance to help you create a greater impact within your industry?

Do you want to develop a successful business and create a legacy?

Many embark on their entrepreneurial journey without a firm grasp or even basic knowledge of the key principles needed to build a successful business. Often the focus is solely on the aesthetics - the logo, the business cards, the website – and not on the systems.

Master the Basics is an essential roadmap for entrepreneurs who want to become successful in their industry and leave a legacy. In this book, you will learn the 8 key principles for building a firm foundation for your business so that it can grow and thrive. This includes working on the most important factor: you

 You will learn how to:

• Create a business strategy


• Build an effective business model


• Define bespoke metrics


• Improve time efficiency


• Create quality leads

Master the Basics is a step-by-step guide to applying the principles to your business using innovative tools and resources, motivational tales and a little humour too!

Unlock the principles and unleash your potential with Master the Basics!