Marketing Your Invention, Product, or Journey, Fourth Edition

From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this book, authors in multiple fields share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls. With new marketing outlets and technologies come legal, ethical, and practical considerations. How to Market Your Invention, Product, or Journey, Fourth Edition is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible!