Marketing the Financial Services to the Unbanked Population

The scope and direction of the financial inclusion incorporates the dimension of the inclusive growth. The efficient and optimal allocation of the scarce resources of the nation may be the necessary condition to achieve the social optima but it cannot alone ensure the social welfare maximization. Despite facing the adverse circumstances in both the external and internal economic environment , the Reserve bank of India and the Ministry of Finance, Government of India continuously harping on the financial inclusion as the policy proposition .