Marketing in the Digital World

This book is the edited proceedings of the selected research papers presented during the International Conference held at the Institute of Management studies Ghaziabad, INDIA on December 07, 2019, in the academic collaboration with the University of Fredericton, Canada. The conference was organized on the theme of "Marketing in the Digital World: Impact on the Indian Economy". The objective of this conference was to provide a common platform for academicians, researchers and business executives to exchange their knowledge and experiences associated with the challenges, issues, opportunities, and emerging trends of marketing, economics, and international trade in the digital era. The conference also aimed to provide solutions to the problems raised by practicing managers. The conference attracted a large number of participants from all corners of the globe be it industry, academia, or research. It included two technical sessions and two parallel tracks of paper presentations on various themes.