Kommande
1699:-
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.
- Format: Inbunden
- ISBN: 9781041155157
- Språk: Engelska
- Antal sidor: 252
- Utgivningsdatum: 2025-11-21
- Förlag: Taylor & Francis Ltd