Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition 1

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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Name: Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Price: 1499 SEK
Availability: InStock
Author: Gary Armstrong
ISBN: 9781292433219

Gary Armstrong

Häftad

1499:-

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2023

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Författare: Gary Armstrong
Format: Häftad
ISBN: 9781292433219
Språk: Engelska
Utgivningsdatum: 2023-02-07
Förlag: Pearson