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Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
- Format: Pocket/Paperback
- ISBN: 9783834946553
- Språk: Tyska
- Antal sidor: 568
- Utgivningsdatum: 2014-09-21
- Förlag: Gabler