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By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.
- Format: Inbunden
- ISBN: 9781137005816
- Språk: Engelska
- Antal sidor: 273
- Utgivningsdatum: 2013-11-29
- Förlag: Palgrave Macmillan