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Manager's Guide to Distribution Channels
Linda Gorchels • Edward Marien • Chuck West • Edward J Marien • Edward J Marien
Inbunden
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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
- Format: Inbunden
- ISBN: 9780071428682
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2004-04-16
- Förlag: McGraw-Hill Education