bokomslag Manager's Guide to Distribution Channels
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Manager's Guide to Distribution Channels

Linda Gorchels Edward Marien Chuck West Edward J Marien Edward J Marien

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  • 240 sidor
  • 2004
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.

The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.

Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.

  • Författare: Linda Gorchels, Edward Marien, Chuck West, Edward J Marien, Edward J Marien
  • Format: Inbunden
  • ISBN: 9780071428682
  • Språk: Engelska
  • Antal sidor: 240
  • Utgivningsdatum: 2004-04-16
  • Förlag: McGraw-Hill Education