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This book is aimed at considering the major processes in Mergers and Acquisition in some case studies which are selected from some of the most significant cases of M&As in recent years in the world like: Adidas-Reebok, Tata-Jaguar Land Rover and Kraft-Cadbury takeovers. Finally it will be specified how far those companies could be successful or not. The students of Management, Advertising agencies and corporate managers would find it useful.
- Format: Pocket/Paperback
- ISBN: 9783659323966
- Språk: Engelska
- Antal sidor: 152
- Utgivningsdatum: 2013-01-29
- Förlag: LAP Lambert Academic Publishing