bokomslag Magic, Culture and the New Economy
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Magic, Culture and the New Economy

Robert Willim Orvar Lofgren



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  • 145 sidor
  • 2006

Andra format:

This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
  • Författare: Robert Willim, Orvar Lofgren
  • Format: Häftad
  • ISBN: 9781845200916
  • Språk: Engelska
  • Antal sidor: 145
  • Utgivningsdatum: 2006-09-01
  • Förlag: Berg Publishers

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