Kropp & själ
Leading Pharmaceutical Innovation
Oliver Gassmann • Gerrit Reepmeyer • Maximilian Von Zedtwitz
Inbunden
739:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
- Format: Inbunden
- ISBN: 9783540776352
- Språk: Engelska
- Antal sidor: 186
- Utgivningsdatum: 2008-03-03
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG