Internationalization in Central and Eastern Europe

This text focuses on the internationalization process taking place in Central and Eastern Europe (CEE) and addresses the rapid changes in the business climate that have led to intensive internationalization of companies, businesses and economies. Existing works on foreign direct investment (FDI) have mostly taken the perspective of attracting inward FDI flows, missing the aspect of FDI outflows from CEE countries. While foreign investors face the specific context of a region that poses new requirements to their internationalization strategies, approaches and practices, domestic companies must strive to make their businesses international. Consequently, this book present the features of internationalization in CEE from home and host company and country perspectives, offering a fresh approach to this major economic problem.