Indian Society and Media Consumerism

While teaching mass communication to BJMC and MJMC students I and my colleagues needed a reference book which covered various aspects of press and media in terms of media consumerism while focusing on their features as mass media and its impact.This book has two main aims both closely connected .the first is to introduced readers to the media and its ethics in the contemporary democratic society and the and its impact on the society. The effort has been made to make the content of the book as up-to-date as possible. The book includes the chapters on mass communication process and mass media such as media ethics, media and democracy, consumerism and mass media, advertising and media consumerism. Each chapter has suggested work experience in order to activity include students in teachers-learning process. The statistical data presented in the fourth chapter gives the clear picture of media consumerism in India.They may also prove useful to the researchers in the areas of mass media development in India. I hope the teachers and the students of mass communication and development workers planning to use mass media for development will find this book stimulating and useful.