This book is a major contribution to our current understanding of the practical combination of philosophy and communicology as an applied human science. An exceptionally well researched critique of the regrettable consilience and hypostatization found in post-positive '“cognitive science,”'especially the counterfeit and misguided beliefs that (1) psychopathology is an organic '“brain”' problem and that (2) '“Big Pharma”' provides the solution of psychopharmacology. An excellent introduction to the synergism of phenomenology, semiotics, and communication science grounded in the discourse model of human embodied speaking and listening. A '“must read”' for students of applied communication and philosophy. Best of all, the author gives a readable explication of the failed machine metaphor of '“information theory”' in computers, and, replaces it with the practical experience of '“communication theory”' as the living voice of human culture.”