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How Hard Can It Be

Arnaud Henneville-Wedholm

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  • 270 sidor
  • 2021

In 2012, the world was slowly recovering from the Great Recession while Facebook and other social media platforms disrupted global life and business, ushering in a new era of startup optimism. From his desk at a consulting firm in Stockholm, Sweden, Arnaud Henneville-Wedholm watched in disbelief, wondering, "How could such a waste of time become so popular?"


Bursting with ideas of how to break out of business monotony, Henneville-Wedholm and his coworker were ready to start something of their own. Soon, a lightbulb went off: what if they created a social platform that challenged people to get off the couch and live better lives? And better yet, what if it took down Facebook? There was only one problem: neither of them knew the first thing about running a tech company.


In How Hard Can It Be, Henneville-Wedholm traces, in a uniquely eclectic and cosmopolitan voice, the youthful enthusiasm that propelled the promising rise of his startup-along with its equally calamitous downfall. Along the way, he teaches readers startup lessons by example, such as:


  • How to pitch startup incubators like Sting, Europe's version of Y-Combinator
  • How uninformed optimism can still lead to real organic growth
  • What to do when your business isn't as scalable as you thought
  • The brand-building power of guerrilla marketing
  • How to pivot (and then pivot again, and again) when user growth stalls


For optimists and idealists everywhere, How Hard Can It Be is a jet-setting parable of the European startup scene that takes on the most elusive business topic of them all: failure. Puncturing the hollow platitudes of how-to guides, Henneville-Wedholm instead offers his real-world experience of trying to go from zero to one.


As a result of his efforts, How Hard Can It Be

  • Författare: Arnaud Henneville-Wedholm
  • Format: Pocket/Paperback
  • ISBN: 9781951407926
  • Språk: Engelska
  • Antal sidor: 270
  • Utgivningsdatum: 2021-10-15
  • Förlag: Legacy Launch Pad Publishing