HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) 1

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Clayton M Christensen • Theordore Levitt • Philip Kotler • Fred Reichheld • Fred Reichheld

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224 sidor
2013

Stop pushing productsand start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business youre really inCreate products that perform the jobs people need to get doneGet a birds-eye view of your brands strengths and weaknessesTap a market thats larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

Författare: Clayton M Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld, Fred Reichheld
Format: Inbunden
ISBN: 9781633694576
Språk: Engelska
Antal sidor: 224
Utgivningsdatum: 2013-04-02
Förlag: Harvard Business Review Press

HBR's 10 Must Reads on Strategic Marketing (with featured article &quot;Marketing Myopia,&quot; by Theodore Levitt)

Clayton M Christensen • Theordore Levitt • Philip Kotler • Fred Reichheld • Fred Reichheld

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