'This is a thoughtful and careful rethink of how we conceive EU law to have global governance effects. It is both insightful and novel and offers a truly alternative theorisation on the global reach of EU law.' Professor Laurent Pech, University of Middlesex, UK'This book is a timely analysis of the impact and effects of EU rules outside EU territory. It helps us understand why the EU seems to be shifting its attention from its own Member States to the rest of the world and how it does so. It also clarifies why third states accept EU-made rules. The book is an absolute must-have for everyone studying the international and transnational normative and regulatory impact of the EU.'Professor Ramses A. Wessel, University of Twente, The Netherlands