Samhälle & debatt
Pocket
Generalized Darwinism for Evolutionary Marketing Research Theory
Ghada Gad • Wael Kortam
1149:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and replication-triggered-decoding can achieve higher marketing ends unprecedentedly. So, a review of worldwide panel based marketing research reports demonstrated that the vital non-linear marketing contributions can be made through adopting such a theory for more adaptive management of marketing phenomena, insights and outlooks.
- Format: Pocket/Paperback
- ISBN: 9786200460134
- Språk: Engelska
- Antal sidor: 144
- Utgivningsdatum: 2019-10-31
- Förlag: LAP Lambert Academic Publishing