From talent to global player : grow your company through internationlistion

From talent to global player
- grow your company through internationalisation
How do you grow a company? This book describes how to turn small and medium-sized companies into "smaller large companies" and how to build up an international business. The starting point is to develop a robust business model based around an innovative product or process
- a business model that can provide leverage for profitability as the company grows. This book addresses five cornerstones of internationalisation:
1Develop the business portfolio and the business model for internationalisation
2Expand into different geographical markets
3Build up a position on a new market
4Do business on foreign markets
5Organise and manage international operations

The authors weave together actual case stories with a theoretical frame of reference, supplemented with recommendations and a toolkit to support the management of an international business.