'A powerful, provocative, and penetrating book, Finding Afro-Mexico embarks upon a scholarly quest to find how blackness became Mexican over the course of the twentieth century. Cohen beseeches scholars to look for different evidence, better inspect biases, and be sensitive to the multifaceted and connected power of ideologies. This book will be an eye-opener for many, and the topic of much discussion for years to come.' Ben Vinson III, Provost, Case Western Reserve University and author of Before Mestizaje: The Frontiers of Race and Caste in Colonial Mexico