Financial Times Guide to Starting a Business

Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, you'll learn about marketing, sales, finance, legal structures, and operations. You'll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls. With case studies and interviews from other successful business owners, you'll feel equipped to make your start-up a success.