Extending the Business Network Approach

New Territories, New Technologies, New Terms

Inbunden, Engelska, 2016

AvPeter Thilenius,Cecilia Pahlberg,Virpi Havila

1 459 kr

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Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research.

Produktinformation

Utgivningsdatum2016-05-12
Mått148 x 210 x 28 mm
Vikt658 g
FormatInbunden
SpråkEngelska
Antal sidor381
Upplaga16001
FörlagPalgrave Macmillan
ISBN9781137537638

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PeterThilenius is Professor of Business Studies at Uppsala University,Sweden. His research interests include business relationships in various fieldsof marketing and international business, and his recent projects have focusedupon the impact of information technology on an industrial setting, and theinternationalisation of banks.CeciliaPahlberg is Professor of Business Studies at UppsalaUniversity, Sweden where she conducts research within international businessand marketing. Her current research focuses on the impact of socio-politicalactors on multinationals in emerging markets, competition and cooperation inbusiness relationships, the development of IB, and the business networkapproach as a scientific field.VirpiHavila is Professor of Business Studies at Uppsala University,Sweden. Her research interests include mergers and acquisitions, management ofproject ending, and ending/reactivating business-to-business relationships. Shehas published in journals that include IndustrialMarketing Management, International Marketing Review, Journal of ManagementStudies, and Journal of StrategicMarketing.

Part I: Introduction.- Part I: Introduction.- Chapter 1: Approaching and extending business networks – An agenda or new research challenges (Peter Thilenius, Cecilia Pahlberg and Virpi Havila).- Chapter 2: The emergence of the business network approach (Lars Engwall, Cecilia Pahlberg and Olle Persson).- Part II: New territories.- Chapter 3: From anonymity to identity: Network transformation in economies and industries in transition from plan to market (Martin Johanson and Jan Johanson).- Chapter 4: Extending the role of consumers: From marketing targets to participant in business networks (Jimmie G. Röndell and David Sörhammar).- Chapter 5: The role of NGOs in business networks: Partnership in innovation (Emilene Leite and Mohammad Latifi).- Chapter 6: Why expatriates’ private relations matter (Martin Johanson and Heléne Lundberg).- Chapter 7: The internationalisation of Swedish banks and their business networks: Push versus pull strategies (Pervez Ghauri, Annoch Isa Hadjikhani and Andreas Pajuvirta).- Part III: New technologies.- Chapter 8: Digitalisation and service innovation: The intermediating role of platforms (Per Andersson and Lars-Gunnar Mattsson).- Chapter 9: Innovation through interaction for bathroom suppliers (Helén Anderson, Mike Danilovic, Diana Chernetska and Steinthor Oskarsson).- Chapter 10: Integration of information technology in business relationships: Implications for the extended network (Cecilia Lindh and Peter Ekman).- Chapter 11: Information system providers in business-relationship triads (Cecilia Erixon and Peter Thilenius).- Chapter 12: A search and deliberation framework for understanding consumers’ foreign online purchasing (Aswo Safari and Mo Yamin).- Chapter 13: Found in Translation? On the transfer of technological knowledge from science to industry (Anna Bengtson and Susanne Åberg).- Part IV: New terms.- Chapter 14: Strategizing in coopetitive networks (Johanna Dahl, Sören Kock and Eva-Lena Lundgren-Henriksson).- Chapter 15: From business remains to reactivated relationships (Mikael Gidhagen and Virpi Havila).- Chapter 16: Learning by lobbying: The role of networking in banks’ interpretation and implementation of accounting standard (Anna-Karin Stockenstrand and Fredrik Nilsson).- Chapter 17: Legitimacy in the business network context (Sabine Gebert-Persson and Enikö Káptalan-Nagy).- Chapter 18: Business Netquakes: Analysing relatedness of events in dynamic business networks (Peter Thilenius, Virpi Havila, Peter Dahlin and Christina Öberg).- Chapter 19: Exploring ethics in business networks: Propositions for future research (Aino Halinen and Päivi Jokela).- Part V: New times.- Chapter 20: 'Tic-toc-tic, Tack': Thoughts on the tempo of business network extension (Amjad Hadjikhani and Peter Thilenius).- Bibliography.-

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