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Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
Patrick J. Below is the author of The Executive Guide to Strategic Planning, published by Wiley. George L. Morrisey is the author of The Executive Guide to Strategic Planning, published by Wiley.
Tables and FiguresPrefaceThe Author1. What is Strategic Planning2. Gaining Organizational Commitment to Strategic Planning3. Defining the Organization's Mission4. Producing a Strategic Analysis5. Formulating Strategy: Determining the Organization'sDirection6. Selecting and Validating Long-Term Objectives7. Translating Ideas into Action Through Integrated Programs8. Compiling and Presenting Financial Projections9. Developing and Implementing Your Strategic Plan