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72 sidor
2014

Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.

Författare: Abubakar A Mohammed, Ilkan Mustafa
Format: Pocket/Paperback
ISBN: 9783659504532
Språk: Engelska
Antal sidor: 72
Utgivningsdatum: 2014-01-29
Förlag: LAP Lambert Academic Publishing