Event Success

Make events the most powerful marketing tool you have InEvent Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences,Alon Alroy, Eran Ben-Shushan, and Boaz KatzofBizzabodraw on the knowledgethey'vegainedpowering events for companies like Amazon, Salesforce, and Ubertodeliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Successwill help you unlock the full potential of your events andmake them your most important marketing channel. You'll learnhowtocreate elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth Whatevents are successful, what the data says about them, and real-life examples fromSAP, theFinancial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Successis ideal formarketers, event professionals, and anyoneresponsible for creating buzz, driving new sales, and building thought leadership within-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's "RoE"-or Return on Event-with measurable increases in sales.