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Essentials of Marketing A case of health care services in HCMC
Nguyen Ke Tuong
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Rapid population growth has made Vietnamese health care become overloaded. Many people are absorbed at work and neither do take care of their health nor do have a proper health care programme. To enhance business performance of a start-up that brings health services to people, this book has been written to construct a comprehensive marketing framework fundamental to different perspectives and experiences.
- Format: Pocket/Paperback
- ISBN: 9783659502057
- Språk: Engelska
- Antal sidor: 80
- Utgivningsdatum: 2013-12-18
- Förlag: LAP Lambert Academic Publishing