English in Asian Popular Culture

Andrew Moody is an associate professor of linguistics at the University of Macau, where he teaches sociolinguistics at both the undergraduate and graduate levels. His research interests include the development of varieties of world Englishes and the role of English in popular culture, especially within Asia. He is currently involved in a long-term research project examining language shift in Macau.

This volume brings together scholars studying a range of Asian popular cultures, from Hong Kong, the Philippines, South Korea, Japan, China, Singapore, Taiwan, and India; more, the scholarship takes up a range of media expressions, from music to film and television, including advertising. ... This breadth is impressive as it is substantiated by the individual scholars' knowledge of their separate areas and by the sheer contemporaneity of the studies. -- Shirley Geok-lin Lim, University of California, Santa Barbara