This volume brings together scholars studying a range of Asian popular cultures, from Hong Kong, the Philippines, South Korea, Japan, China, Singapore, Taiwan, and India; more, the scholarship takes up a range of media expressions, from music to film and television, including advertising. ... This breadth is impressive as it is substantiated by the individual scholars' knowledge of their separate areas and by the sheer contemporaneity of the studies. -- Shirley Geok-lin Lim, University of California, Santa Barbara