El Arte de la Persuasión (the Art of Persuasion): Ganar Sin Intimidar

Después de estudiar a algunos de los hombres y mujeres más exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cuántas características comunes tienen estas personas, y las comparte todas con usted.

Un rasgo que destaca por encima de todos los demás es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida tenía un deseo ardiente, unido a una gran creatividad, y una creencia total e inquebrantable en su misión o causa.

Los principios ganadores que aprenderá incluyen:

Hacer que la gente se sienta importante
Todo es negociable
Cómo tratar con personas difíciles
Persuasión en acción
Lo que le diferencia del resto
Pepitas de sabiduría
> The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that skill, right?

After studying some of the most successful men and women in modern history, author Bob Burg realized how many common characteristics these people have, and he shares them all with you.

One trait that stands out above all others is his ability to win people over to his way of thinking: they were all persuasive. Each of these life achievers had a burning desire, coupled with great creativity, and a total and unwavering belief in their mission or cause.

The winning principles you will learn include:

Make people feel important
Everything is negotiable
How to deal with difficult people
Persuasion in action
What differentiates you from the rest
Nuggets of wisdom
Presented in clear, often humorous, everyday language, The Art of Persuasion will leave you with an impression that will last a lifetime, filled with one success after another!