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Effects Of Relational Social Capital On Customer Loyalty

Jackson Lemomo Ole Kulet • Daniel Auka • Simeon Kipchumba

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84 sidor
2013

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.

Författare: Jackson Lemomo Ole Kulet, Daniel Auka, Simeon Kipchumba
Format: Pocket/Paperback
ISBN: 9783659348082
Språk: Engelska
Antal sidor: 84
Utgivningsdatum: 2013-05-01
Förlag: LAP Lambert Academic Publishing