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E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.
- Format: Pocket/Paperback
- ISBN: 9786200308832
- Språk: Engelska
- Antal sidor: 232
- Utgivningsdatum: 2019-09-10
- Förlag: LAP Lambert Academic Publishing