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For courses in Internet Marketing or E-marketing.
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
This edition reflects the disruption to the marketing field based on social media.
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
This edition reflects the disruption to the marketing field based on social media.
- Format: Pocket/Paperback
- ISBN: 9781292000411
- Språk: Engelska
- Antal sidor: 496
- Utgivningsdatum: 2013-09-18
- Förlag: Pearson