Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Dr. Wei Feng is currently a lecturer at Department of English, School of Foreign Languages, Shanxi University, where she teaches subjects such as Intercultural Communication to postgraduate students and Introduction to Chinese Culture to undergraduates. Her research interests include social media, media discourse and discourse interaction.

• Chapter 1 Introduction.- Chapter 2 Literature Review.- Chapter 3 Theoretical Framework and Research Methods.- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo.- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo.- Chapter 6 Followers' Co-Constructing Banks’ Corporate Identity on Weibo.- Chapter 7 Cross-Bank Variations in Corporate Identity Construction.- Chapter 8 Conclusion.- Bibliography.- Appendix.